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Contact: Kit Carson
Phone: (415) 407-7237 . info@postmadisonpublishing.com

State Employees Take Punctuality Lessons
Seminars Offer Relief for the Punctually Challenged

SAN FRANCISCO, November 7, 2013

Diana DeLonzor used to be late—chronically late that is.  A former corporate sales representative for Reuters, she regularly found herself slinking into meetings already in progress, sprinting for airline departure gates, and apologizing to angry clients. And although she cringed with embarrassment with each tardy appearance, she couldn’t quite manage the art of showing up on time.  Even missed presentations and black marked performance appraisals failed to curb her belated arrivals.

That was five years ago.  Now she’s giving lessons to employees in Bay Area corporations and government agencies on overcoming lateness and procrastination.  Her methods have become so popular with State organizations such as the Franchise Tax Board and the Department of Food and Agriculture that other state groups are clamoring to learn the secrets of getting to work on time and for dealing with punctually challenged employees.  More than 500 State employees have attended the standing room only seminars, with managers subtly and not-so-subtly encouraging staff members to attend.

“Approximately 15 to 20 percent of the U.S. population have trouble getting to where they’re going on time,” explains Ms. DeLonzor, author of the recently published Never Be Late Again, 7 Cures for the Punctually Challenged.  “It’s a huge drain on productivity when meetings consistently start ten or fifteen minutes behind, and tardiness has a snowball affect as one person’s lateness affects the productivity of his or her colleagues.”  Ms. DeLonzor notes that tardiness costs American businesses more than $3 billion dollars each year in lost productivity.  “One of the easiest ways to increase productivity is to cut down on tardiness, both in terms of the time-clock arrivals and meeting starts.”

But managers beware. “Although it’s tempting to say, ‘Just get here on time,’” warns Ms. DeLonzor, “that’s a little like telling a dieter to simply stop eating so much.  Chronic lateness is typically a life-long habit, one that’s surprisingly difficult to shake.”  Contrary to popular opinion, most chronically late people don’t enjoy being late, she explains, but have difficulty with time management and procrastination in general.  In a 1997 San Francisco State University study she headed investigating chronic lateness and its causes, Ms. DeLonzor found that the punctually challenged often shared certain common personality characteristics such as anxiety, low levels of self-control, or a penchant for thrill-seeking.  “People who tend to who have low self-control, for instance, will tend to procrastinate more in general because they have difficulty motivating themselves,” she says.

In her seminars, Ms. DeLonzor focuses on helping participants identify the reasons for their lateness and procrastination habits, and helps them focus on specifics such as overcoming what she calls “magical thinking”—the tendency to consistently underestimate how long tasks will take.  “We work on overcoming procrastination in general, but give specific exercises geared toward helping people learn to get out the door on time”

About Never Be Late Again:

In this funny and practical book, the author recounts her own journey from terminally tardy to perfectly punctual, and reveals seven unique and simple secrets to successfully managing time and overcoming procrastination.  Drawing from psychological studies and extensive research, Ms. DeLonzor reveals that chronically late individuals often share certain personality characteristics, and may even perceive time differently.  Through true anecdotes and easy exercises, Never Be Late Again helps readers assess their tardiness type, uncover time traps, and overcome the psychological stumbling blocks that thwart effective time management.  An end chapter for earlybirds offers effective tips for dealing with chronically late friends, family, and colleagues—a must read for the timely.

Diana DeLonzor is an internationally recognized time management expert who headed a study in association with San Francisco State University, investigating chronic lateness, its causes, and the psychological characteristics of late people versus the timely. Her clients include Fortune 500 companies and government agencies such as Tyco, the State of California, and Briggs Corp.  She has been featured in numerous local and national media such as the New York Times, Good Housekeeping, Allure, and Esquire Magazines, as well as NBC News and NPR, among others.  For more information and sample chapters, please visit www.neverbelateagain.com.

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Praise for Never Be Late Again:

Never Be Late Again combines solid research with insightful solutions and humorous anecdotes. This intelligently written book will most certainly improve the lives and personal relationships of the punctually challenged.
-John Gray, Author, Men Are from Mars, Women Are from Venus


Diana DeLonzor is doing a favor for the entire world with her very readable, Never Be Late Again. It's fun to read, very instructive, and most of all, a blessing for timely people. I wish she had written in fifty years ago.
-Jay Conrad Levinson, Author, Guerrilla Marketing


Never Be Late Again is a wonderfully practical book that combines instructive techniques with sound, simple exercises. It's the most effective book on lateness and time management you'll ever read.
- David J. Lieberman, Ph.D., NY Times bestselling author, Never Be Lied to Again and How to Make Peace with Anyone


Trying to kick the lateness habit? Or beset with procrastination? Then this is the book for you. Refreshingly straightforward and entertaining, Never Be Late Again pieces together the whys, hows, and steps to improve.
- Adair Lara, San Francisco Chronicle


Ms. DeLonzor's sensible, clear exercises and thorough research make this book essential reading for punctually challenged readers, as well as their friends, family, and colleagues.
- Neil Fiore, author, The Now Habit, Overcoming Procrastination by enjoying Guilt-free Play


An excellent blend of the scholarly and the practical. This interesting and engaging book will be an important tool to those experiencing time problems.
- Steve Slane, Ph.D., professor of clinical psychology, Cleveland State University


I can't think of anyone who wouldn't benefit from reading this book I've recommended it to others both socially and professionally. It's not just in the office that punctuality matters.
- Bill Bednarski, Nellcor VP of OEM and Licensing Technology, Tyco Intl.


Never Be Late Again is valuable reading and sensible advice for those chronically late people we love. And if, like me, you're meticulous about punctuality, read it for the advice on dealing with the late people in your life.
- Ronn Owens, KGO Radio, #1 talk show host in Northern California


Never Be Late Again, 7 Cures for the Punctually Challenged
ISBN 0-971-6499-9-5
$13.95 | 178 pages
Paperback | 6 x 9 in.

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