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Why is She (*?#) Late?! SAN FRANCISCO, December 13, 2006: “Telling a late person to just be on time is a little like telling a dieter to simply stop eating so much,” says Ms. DeLonzor. “Contrary to popular belief, chronic lateness usually has little to do with wanting attention, or not valuing others’ time,” she notes. “It’s a habit that is more often a symptom of personality characteristics such as anxiety, low self-control, or a penchant for thrill-seeking.” The motivations behind chronic lateness are often subconscious ones, she explains. Some people are drawn to the adrenaline rush of that last minute sprint to the finish line, while others get an ego boost from over-scheduling and packing each moment with activity. New research suggests that up to 20% of the American population are chronically late, and Bill Clinton, Robert Redford, and Naomi Campbell are just a few examples of the more prominent proponents of the adage, “better late than never.” Tardiness costs American businesses over $3 billion dollars each year in lost productivity, and the toll on relationships and careers is nearly as steep, notes Ms. DeLonzor. During the course of dozens of interviews and a San Francisco State University sponsored study, she found that chronic lateness regularly caused havoc on both sides of the spectrum. In relationships, it eroded the trust and respect of the waiting parties, and increased feelings of stress, anxiety and low self-esteem in the perpetrators. Yet with all the disadvantages, the majority of late people still found the habit a surprisingly difficult one to shake. Yes, there is a cure. In Never Be Late Again, DeLonzor divides the punctually challenged into seven types and focuses on teaching readers how to unravel the underlying reasons for their lateness. Self-motivation tools, exercises for improving time perception, and tips on creating an effective daily plan are all part of the strategy that she says will cure even the most stubborn latenik. And because lateness not only affects the punctually challenged but also impacts those around them, the book includes a chapter for friends, families, and colleagues, with advice on dealing with the late people in their lives. Diana DeLonzor is an internationally recognized time management expert who headed a study in association with San Francisco State University, investigating chronic lateness, its causes, and the psychological characteristics of late people versus the timely. Her clients include Fortune 500 companies and government agencies such as Tyco, the State of California, and Briggs Corp. She has been featured in numerous local and national media such as the New York Times, Good Housekeeping, Allure, and Esquire Magazines, as well as NBC News and NPR, among others. For more information and sample chapters, please visit www.neverbelateagain.com. ####
Sample Print: New York Times, Good Housekeeping, Family Circle, Allure, Fitness and Child Magazines, Chicago Tribune, San Francisco Chronicle, Boston Globe, Houston Chronicle, Dallas Morning News, Detroit Free Press, Sacramento Bee, Charlotte Observer, Seattle Post Intelligencer, the U.S. Chamber of Commerce newsletter, and hundreds of other national. and international print media.
KGO, San Francisco NPR (Fresh Air) KSTP, Minneapolis WGN, Chicago KCBS, San Francisco World Talk Radio – Get Wise, Get Organized KRON TV, San Francisco NBC11 TV, San Jose (in 2003 and 2004) KSTE TV Sacramento KMAX TV, Sacramento KOVR TV, Sacramento CBC (Canadian National Public Radio)
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